CONSUMERISATION OF IT, DEMATERIALISATION AND PRODUCTIVITY FOR COMPANIES

 

The high number of daily exchanges between collaborators and the multiplication of the number of devices used in a professional context lead to a change in the way of working. With the new technology- and digital transformation-related usages as well as the increasing dematerialisation of documents, companies must find solutions to maintain their documents’ confidentiality while also making employees’ work more flexible.

How can we combine mobility and collaboration? How do we meet employee and employer expectations? How can we gain in fluidity and productivity?

Within the frame of the HUBFORUM Paris that will take place on October 5^th and 6^th, the HUB Institute met with Philippe Plichon, Country Manager France for Dropbox, who discussed the advantages of digital transformation for employees and employers.

1 - When personal IT tools invade the professional sector

The “consumerization” of IT is defined as the act of bringing technology used in one’s personal life into one’s professional environment. More and more companies are affected by this phenomenon as employees are often bringing their own devices (smartphones, tablets and sometimes computers) to the office. Dropbox is a typical example of this with 8 million users using Dropbox in their companies. Certain collaborators use personal solutions and end up generalising their use. However, the agreement of CIOs upstream regarding the usage of third party software is imperative for security reasons. Dropbox for Business enables companies to combine the two: a collaboration solution already used, but with secured information by a contract frame. And it works! 130 000 companies trust Dropbox throughout the world and, in France, Dropbox has had a 150% growth over the last twelve months. The HUB Institute uses Dropbox for Business too!  

2 – In a word: be user-centric!

Employees use document dematerialisation solutions to favour more fluid exchanges and greater productivity.

Stop the suffering! As employees, we just want the tools we have in our personal life and we just want productivity! »

On the employer side, the main issue is data/information security and control. Choosing a solution like Dropbox for Business, with advanced certifications in terms of security, enables companies to reconcile the expectations of employees and employers, with a key advantage: a significant saving of time and cost for staff training. Indeed, as mentioned previously, most individuals already use Dropbox for personal matters. The corporate transformation regarding the adoption of document dematerialisation solutions is thus more easily accepted by all, since it was initiated by employees. Being user-centric is therefore a success factor for companies that choose tools close to those used in private: the objective is to meet a need, streamline teams’ modus operandi and maximise the wellbeing of all.  

3 – Mobility and collaboration at the heart of the corporate dematerialisation process

Dematerialisation is an efficiency factor for corporate results. Indeed, according to a study published by the consulting firm Roland Berger in 2014, companies that have the highest rates of digitalisation have a turnover growing six times faster compared to others. Employees also feel the benefits of this and, as Philippe Plichon tells us, an employee who feels good at work generates productivity. Dematerialisation of work is thus a profound tendency in business and an increasing request from employees. Internal and external mobility and collaboration are two major areas of dematerialisation. The challenge of mobility is the ability to view, edit and synchronise confidential documents in real time, anywhere in the world and across all types of media / supports. In terms of collaboration, the challenge is to be able to share a variety of documents of different types and occasionally with very large sizes. Finally, dematerialisation enables the synchronisation of all that was previously in silos: devices, teams and organizations themselves.

Dropbox for Business - The simplicity of Dropbox made for companies

Thus, the link between mobility and collaboration is the key success factor for dematerialisation solutions. Adapting to behavioural changes of employees’ technology usage in companies is paramount to meet their expectations. On the employer side, these solutions are a way to maintain control over data and information, maintaining confidentiality and breaking silos existing in the organisation. Dropbox therefore rhymes simplicity with productivity while boosting wellbeing in the workplace. Come see Philippe Plichon at the HUBFORUM Paris on October 6^th to discover the best examples of companies having chosen Dropbox for Business.  

Customer Case Study: Pipers Architect Customer Case Study: Valiant Entertainment