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Les temps forts du HUBFORUM Paris 2015 [HUBFORUM Replay]

Les temps forts du HUBFORUM Paris 2015 [HUBFORUM Replay]

Par : HUB Institute
14 octobre 2015
Temps de lecture : 11 min
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Lundi 5 et mardi 6 octobre se tenait la 6ème édition du HUBFORUM Paris. Le rendez-vous annuel incontournable des décideurs du marketing digital : 2 jours de networking et de conférences enrichis par 18 workshops pour tout comprendre sur les meilleures pratiques marketing et digitales. Témoignages internationaux, experts européens, grandes marques françaises, technologies innovantes; tout le marché s’est retrouvé autour du thème "Disrupt or be disrupted". L'édition 2015 du HUBFORUM Paris a rassemblé 1600 acteurs de la tranformation digitale et générée plus de 16000 tweets ! Nous vous invitons à retrouver les meilleurs moments de chaque intervention via notre synthèse replay : vidéo, key learning, supports de présentations, meilleurs tweets… ________________ Vous avez aimé ou malheureusement manqué le HUBFORUM Paris ? Participez aux conférences HUBDAY : les rendez-vous mensuels sur HUB institute pour décrypter les enjeux et grandes tendances du marketing numérique. Prochaine conférence le 5 novembre 2015 : HUBDAY Future of Work

INTRODUCTION JOUR 1 : Disruption & Innovation

Transformation & Disruption Digitale : 5 tendances pour 2016

  • Vincent Ducrey & Emmanuel Vivier, Co-fondateurs, HUB Institute
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STAR KEYNOTE : DISRUPT OR BE DISRUPTED

[button href="http://hubinstitute.com/2015/10/star-keynote-disrupt-or-be-disrupted-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

FRENCH DISRUPTION

  • Axelle LemaireSecrétaire d’Etat Chargée du Numérique, Ministère de l’économie du numérique
[button href="http://hubinstitute.com/2015/10/transformer-le-tissu-economique-national-en-utilisant-les-methodes-des-startups-axelle-lemaire-au-hubforum-2015/" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

SESSION #1 | L’EXPÉRIENCE CLIENT : LE FUTUR DU MARKETING ?

CX AKA CUSTOMER EXPERIENCE IS THE NEW KILLER APP !

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BEST TRENDS FROM THE CDO WORLD TOUR

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LE POINT DE DÉPART : CONNAÎTRE SON CLIENT. LE CAS NOCIBÉ

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PASSER DE LA PUBLICITÉ À L’ENGAGEMENT

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PARCOURS CLIENT CROSS DEVICE : LE CAS PRICEMINISTER

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LE CAS PIERRE FABRE

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SESSION #2 | DATA, CONTENT & CRÉATIVITÉ : RÉINVENTEZ LA PERFORMANCE

ADBLOCK : QUAND LE CONSOMMATEUR CONTRÔLE LA PUB !

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UNE VIE APRÈS LES ADBLOCK

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TRANSFORMATION DIGITALE : QUELLE (R)ÉVOLUTION POUR LE DIRCOMM ET LE DIRMARKETING ?

[button href="http://hubinstitute.com/2015/10/transformation-digitale-quelle-revolution-pour-le-dircomm-et-le-dirmarketing-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

LA CRÉATIVITÉ PAR LA DATA : LE LISTENING AU COEUR DE LA STRATÉGIE DE CONTENU

[button href="http://hubinstitute.com/2015/10/la-creativite-par-la-data-le-listening-au-coeur-de-la-strategie-de-contenu-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

LESS ADS, MORE EFFICIENT ADS

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MAÎTRISER LA COMMUNICATION OMNICANALE

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BIG DATA ET MARKETING RELATIONNEL : LA RÉALITÉ DES NOUVEAUX USAGES

[button href="http://hubinstitute.com/2015/10/big-data-et-marketing-relationnel-la-realite-des-nouveaux-usages-hubforum-replay/" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

GOV ET LA DÉMOCRATIE DIRECTE DIGITALE

[button href="http://hubinstitute.com/2015/10/gov-et-la-democratie-directe-digitale-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

CONSUMER CENTRIC: TO BE, OR NOT TO BE

[button href="http://hubinstitute.com/2015/10/consumer-centric-to-be-or-not-to-be-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

CREATIVITY LOVES DATA. DATA LOVES CREATIVITY

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SOCIAL MEDIA & CULTURES LOCALES

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VIDÉO & MARKETING : LE NOUVEAU GRAAL DU DIGITAL

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DATA & TRANSFORMATION NUMÉRIQUE

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RENCONTRE ENTRE PARROT ET SBM AU HUBFORUM

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INTRODUCTION JOUR 2 : Digital inspiration

 

STARTUP SUCCESS STORY

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L’ASSURANCE À L’HEURE DE LA DISRUPTION

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SESSION #3 | MEDIABUYING & CRM : REPENSEZ VOTRE RELATION CLIENT

BUSINESS CASE

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ÉCOUTER ET ANALYSER SON EREPUTATION : The power of #NOW

Daina MiddletonHead, Global Business Marketing, Twitter [button href="http://hubinstitute.com/2015/10/ecouter-et-analyser-son-ereputation-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

LE DIGITAL CASSE-T-IL RÉELLEMENT LES SILOS ?

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COMMENT ACQUÉRIR DE NOUVEAUX CLIENTS GRÂCE AU PROGRAMMATIQUE ?

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BRANDFORMANCE : LE FUTUR DU « MARKTECH » ?

Guillaume du GardierHead of Digital West & South Europe, Ferrero Caroline DuretDirectrice Générale Adjointe, RadiumOne [button href="http://hubinstitute.com/2015/10/brandformance-le-futur-du-marktech-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

CONVERGENCE : DU RÊVE À LA RÉALITÉ ?

[button href="http://hubinstitute.com/2015/10/convergence-du-reve-a-la-realite-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

LE SOCIAL MEDIA EN APPUI DES STRATÉGIES D’INNOVATION. LE CAS AXA

[button href="http://hubinstitute.com/2015/10/le-social-media-en-appui-des-strategies-dinnovation-le-cas-axa-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

LA DATA COOPÉRATIVE, NOUVEAU LEVIER DU MARKETING DIGITAL

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LA RELATION CLIENT À L’HEURE DU DIGITAL ET DE LA DISRUPTION

[button href="http://hubinstitute.com/2015/10/la-relation-client-a-lheure-du-digital-et-de-la-disruption-hubforum-replay" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

The visual conversation

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SESSION #4 | FACE À L’INNOVATION & LA DISRUPTION : PRIORITÉ À LA TRANSFORMATION

 

VAPORIZED: SOLID STRATEGIES FOR SUCCESS IN A DEMATERIALIZED WORLD

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NOUVEAUX ÉCOSYSTÈMES, NOUVEAUX ENJEUX

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COMMENT LES INDUSTRIES TRADITIONNELLES PEUVENT-ELLES REDEVENIR LES LEADERS DE DEMAIN ?

[button href="http://hubinstitute.com/2015/10/comment-les-industries-traditionnelles-peuvent-elles-redevenir-les-leaders-de-demain-hubforum-replay/" target="blank" css_classes="tiny_button regular_text button_red center"]L'article Replay [icon icon="file"][/icon][/button]  

LE BIEN-ÊTRE TECHNOLOGIQUE AU COEUR DE LA PRODUCTIVITE

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MANIFESTE DE L’ANTI-SOLUTIONNISME TECHNOLOGIQUE EN 5 POINTS

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MARKETPLACE : ELLES CHANGENT LE MONDE

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LES START-UPS : DES MODÈLES D’INSPIRATION POUR LA TRANSFORMATION DIGITALE

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LA RÉINVENTION PAR LES START-UP

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Conférence HUBDAY Future of Work

Rendez-vous le 5 novembre 2015 pour repenser le rôle des RH et des collaborateurs à l'heure de la transformation digitale. [button href="http://hubinstitute.com/hubday/futureofwork/" target="" css_classes="tiny_button regular_text"]Billets early birds[/button][/column]