VAPORIZED : SOLID STRATEGIES FOR SUCCESS IN A DEMATERIALIZED WORLD [HUBFORUM Replay]
Par : HUB Institute
30 décembre 2015
Temps de lecture : 2 min
The fourth, and last, session of the HUBFORUM Paris 2015 revolved around #DIGITALTRANSFORMATION. To start off the discussion, the session opened with a keynote by Robert Tercek (President & Founder, General Creativity Consulting), a leading digital and media expert. Starting from the title of his new book Vaporized: Solid Strategies for Success in a Dematerialized World, Robert painted a provocative portrait of a world where we could soon be "vaporized" to become simple "biological robots" working for a software/app rather than a company.
The key learnings:
- The Information Economy is reshaping the world, where the concept of ownership has changed, machines are being taught to lie (sometimes) and we are vulnerable to companies trying to exploit our data without our permission... or even awareness.
- Society is being redefined by software, and all companies are becoming software companies.
- We are adding software to every device on the road "Today our electric vehicles are almost like gigantic computers".
- Smartphones are grouping more and more electronic goods. There are 1.3 million apps : that means 1.3 million things that used to be sold as products in stores that we can now buy online instead.
- Whatever can become information will be information.
- We are imposing digital rules onto the real world... but there is friction because not everyone is ready for a world driven by software !
- We are moving into a world where science fiction is becoming the new normal.
- From Brand Interaction to Brand IN ACTION
He said it:
|Robert Tercek, General Creativity “From marketing department to department of magic”|
|Robert Tercek, General Creativity “If you do it right, it's like magic (turning) the world into a place that's responsive. If you do it wrong, it becomes evil voodoo”|
|Robert Tercek, General Creativity “Uberisation is about forcing digital rules in the real world. Follow the move or be vaporized”|