HUBFORUM SINGAPORE : Digital Transformation, Commerce & Social Media Engagement Challenges in 2016
Par : HUB Institute
28 avril 2016
Temps de lecture : 4 min
HUBFORUM Singapore is an invitation-only summit for digital marketing leaders from local and international companies. Over 300+ attendees and 15 top speakers had gathered last year to share insights, predictions of digital marketing and digital transformation. After six editions in Paris, one in Moscow and Sao Paolo, HUBFORUM is coming back in Singapore for the second consecutive time on May 18th, 2016. HUB FORUM is the unmissable conference for digital makers and every digital transformation player. Leaders from some of the biggest worldwide companies (Remy Cointreau, Unilever, Lazada, Sephora Digital, Starhub, Axa, WFA, Linkfluence and Waze) will share their insights, digital trends and best cases studies for the Asia Pacific region.
"Asia is an extremely dynamic market that we analyze closely, because the ultra-connected consumers' habits in social media, retail and e-commerce, will be those of tomorrow's Europe", says Perle Bagot, Associate Director of the HUB Institute.Here is a little preview of the subjects that will be discussed at HUBFORUM Singapore 2016.
What are the 2016 Digital Transformation trends?The exponential disruption that we are living requires equally exponential transformation and vision. We have been living deep changes throughout those past years but we have to realize that it is just the beginning! Global network platforms, Fluid data, Artificial Intelligence, Robotics,… innovations are multiplying and the latest digital giants' announcements since early 2016 confirm it. “By 2045, the artificial intelligence could be as powerful as the human intelligence», according to the Singularity University. We will have to face the online advertising Big Bang, the end of the interruption marketing with the explosion of ad blockers on desktop and smartphones. The key challenge of the next-generation CRM: a personalized, relevant relationship on every touch points with online and offline connected data that could be managed with AI. As we are all becoming software companies, we will all fight for the same talents…We have to find the best way to attract them and make them want to stay. At last, Cyber-security & ethics represent a growing challenge especially with the Internet of things (IoT). A question that you have to ask yourself: how deep is the confidence of your clients?
Meet on the INSEAD stage the 16th of May in Singapore to talk about these key topics:
- Rod Strother, VP Digital Transformation @Starthub,
- Léo Costes, Chief Transformation Officer and Chief Claims Officer @Axa,
- Sameer DesaiRegional VP-Asia Pacific @WFA,
- Emmanuel Vivier, Co-founder @HUB Institute