The 6 challenges of Digital Transformation by HUB INSTITUTE
Par : HUB Institute
28 avril 2016
Temps de lecture : 4 min
The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as soon as possible. Digital disruption is the biggest change that companies face today, here are the three factors:
- Consumers are more connected than ever, to each other and to Relationships are being more and more flattened and there is a dire need for buying differently: People are looking for access instead of property (Spotify, Autolib, AirBnb…)
- There is a tsunami of innovative and agile startups that invest every market that big companies have been ruling over for a long time. No matter the core business, old companies are more and more threatened by these new competitors that have a native digital DNA.
- Digital is not only about Silicon Valley startups. It is also about giant of tech, a.k.a the GAFAM : Google, Apple, Facebook, Amazon and Microsoft. Here are your real competitors. These companies have grown very fast and now rule the digital world, so that their business units are endless. They spread the digital everywhere (payment, delivery, edition, health…). Are you ready to face them?