Data et IA : Comment passer de la science-fiction à la réalité marketing

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hub_preprocess_pager(Array, 'pager', Array)
call_user_func_array('hub_preprocess_pager', Array) (Line: 287)
Drupal\Core\Theme\ThemeManager->render('pager', Array) (Line: 422)
Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 201)
Drupal\Core\Render\Renderer->render(Array) (Line: 479)
Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 161)
__TwigTemplate_4a0db6a9468832f32a23e601a035c8a051f704792e8cc446e3a3728347097efb->doDisplay(Array, Array) (Line: 405)
Twig\Template->displayWithErrorHandling(Array, Array) (Line: 378)
Twig\Template->display(Array) (Line: 390)
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twig_render_template('themes/custom/hub/templates/views/views-view--dossier--block_5.html.twig', Array) (Line: 384)
Drupal\Core\Theme\ThemeManager->render('views_view__dossier__block_5', Array) (Line: 422)
Drupal\Core\Render\Renderer->doRender(Array) (Line: 435)
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Peut-on encore imaginer un avenir sans intelligence artificielle ? En marketing, rien ne saurait être moins sûr. Lors du HUBDAY Future of Data & AI for Marketing, près de 500 décideurs se sont rassemblés pour évoquer les performances de la machine associée à la créativité de l'homme. En effet, en plus des enjeux business de cette journée (plus de 900 interactions en networking), les participants ont tâché de mettre fin aux craintes qui persistent face à l'IA.

Accor

microsoft

BEYABLE

21 articles présents dans ce dossier

Data hubday Replay

IA : "Elle existe, mais savez-vous seulement ce que c'est ?"

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Travel Data hubday Replay

Personnaliser à l’échelle : comment Accor a réinventé son programme de fidélité

HUBDAY-Data-AI-Marketing-Microsoft-BEYABLE

Marketing Data hubday Replay

Retail : Microsoft et BEYABLE démontrent les bienfaits du mariage IA et marketing comportemental

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Data hubday Replay

Renault dope son réseau offline par les bienfaits du digital avec Google et Fifty Five

Marketing Data hubday Replay

Avec Adobe, Nissan utilise data et IA pour optimiser son customer journey

HUBDAY-Data-AI-Marketing-LaPoste-Tradelab

Data hubday Replay

La Poste trouve en Tradelab un partenaire solution et culturel

Data hubday Replay

Marketing : IBM et Datakalab séparent le grain de l'ivraie avec une IA qui détecte les émotions

HUBDAY-Data-AI-Marketing-PernodRicard-Oracle

Data hubday Replay

Avec Oracle, Pernod Ricard adopte un modèle média data-driven en fil rouge

HUBDAY-Data-AI-Marketing-ReworldMedia-IndexExchange

Advertising Data hubday Replay

Programmatique : Reworld Media tire la valeur de son inventaire à la hausse avec Index Exchange

Data hubday Replay

BPCE comprend l’impact des "moments de vie" et passe à "l’event based marketing" avec Marketshot

Data hubday Replay

Smart Analytics : Tableau Software souhaite devenir le "YouTube de la donnée"

Data hubday Replay

Quelle stratégie data adopte la FDJ pour passer d’AI-Ready à Full-AI ?

HUBDAY-Data-AI-Marketing-Yext-FranckNegro

Marketing Data hubday Replay

4 grandes tendances du marketing digital à l’ère de l’Intelligence Artificielle vues par Yext

HUBDAY-Data-AI-Marketing-Ekimetrics-MathieuChoux

Data hubday Replay

Relation client : pour Ekimetrics l'IA est un bon moyen mais pas une finalité

HUBDAY-Data-AI-Marketing-Evaneos-Converteo

Data hubday Replay

Evaneos et Converteo, les secrets d’une Scale up

Data hubday Replay

VivaTechnology, voit plus grand et plus fort

HUBDAY-Data-AI-Marketing-TF1-Mediametrie

Data hubday Replay

TF1 comprend la composition des foyers d’audience grâce au Data Profiling de Médiamétrie

HUBDAY-Data-AI-Marketing-Carrefour-Google-Artefact

retail Data hubday Replay

Carrefour ouvre son Data Lab avec l’aide de Google et Artefact

Data hubday Replay

Casino se lance dans les Datacenters durables

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Data hubday Replay

Bird & Bird et AuFéminin.com décryptent l'impact du RGPD sur les stratégies data-driven

HUBDAY-Data-AI-Marketing-Muzeek-PhilippeGuillaud

Data hubday Replay

Avec Muzeek : l'IA n'est pas musiciennes mais décuple le pouvoir créatif de la musique.

Thibault

Deschamps

La mission de Thibault en tant que journaliste est de concevoir un storytelling performant associant la richesse des contenus de nos partenaires (IBM, Microsoft, Linkfluence, …) et les performances de nos formats éditoriaux (interviews, articles de fond, case study, condensés d’étude...) afin de leur garantir le meilleur rayonnement .

Titulaire d’un master de journalisme et d’un DUT Services et Réseaux de Communication, Thibault s'appuie également sur sa culture de l’IT et du marketing...

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Data et IA : Comment passer de la science-fiction à la réalité marketing