Skip to main content
SIGN UP TO THE
WORK EXPERIENCE - June 1, 2023
  • Newsletters
  • About us
    • HUB Institute
      • About
      • REASON FOR BEING
      • Analyst
      • Books
      • Contact Us
    • Jobs
      • Our offers
    • In the media
      • Corporate News
      • Media Kit
      • Press releases
Home
  • Insights
    • Our latest articles
      • Sectors of activity
        • Retail & E-commerce
        • Luxury, Fashion & Beauty
        • Consumer goods
        • Travel & Hospitality
        • Mobility and Energy
        • Ads, Média & Télécommunication
        • Banking & Insurance
        • Digital Health
        • B2B Marketing
        • Fonds d'investissement
      • Business issues
        • Marketing & Digital
        • Impact & CSR
        • Data & IT
        • Management & RH
        • Supply Chain
    • HUBREPORTS
      • our reports

        Discover all the trend reports produced by the HUB Institute's analyst teams. For each transformation, several HUBREPORTS analyze the major trends and sectoral issues, with insights and concrete cases.

      • HUBREVIEW 2022

        100% RELOAD In a world where uncertainty is the rule, the challenges of organizations and their decision makers are numerous. Whether they are strategic, organizational, economic, technological, energy or societal, from these challenges emerge as many opportunities for the company that knows how to be agile, innovative and proactive.

    • Newsletters
      • HUBDATE Digital Business

        Every Monday, find a unique and personalized selection of events to include in your agenda as well as relevant content according to your sector of activity and your professional issues...

      • HUBDATE Sustainable

        Discover each week the initiatives and ideas of public actors, cities, industries and companies that are committed to having a positive impact on a more sustainable world.

  • Membership
    • Membership
      • Discover the membership

        An annual membership system that allows subscribing companies to join a network of connected decision-makers, access events, receive trend reports and the latest information, and enjoy personalized services.

      • OUR 120 MEMBERS

        Discover the 120 HUB Institute member companies by sector and the content associated with each company.

      • OUR 500 SOLUTIONS

        Find out about our 500 solutions.

      • I CONNECT

        Access the private space of HUB Institute member companies and benefit from exclusive content, receive invitations to premium events and exchange between members.

    • HUB35 Awards
      • HUB35 2022 APPLICATION

        Apply and join the HUB Institute's list of young digital and CSR talent under 35 to receive exclusive access to our community for one year.

      • HUB35 Alumnis

        Discover the journey of former HUB35 Sustainable & Digital Business winners, the list of young talents under 35 who are leading change in their companies.

  • Conferences
    • AGENDA
      • SEE ALL

        Discover all the events we have in store for you, such as our Forum & Meetings, our masterclasses, our premium events as well as networking moments to discover the latest trends. Explore our agenda to discover all the events we have to offer.

      • OCEAN INVEST DAY - 08/06

        As the UN Oceans Conference in 2025 approaches, the protection of our marine environment is becoming increasingly urgent. The effects of climate change are exacerbating the challenges facing our oceans and coasts, such as sea level rise, ocean acidification and extreme weather events. These phenomena have significant impacts on marine ecosystems and coastal communities, and threaten the sustainable use of marine resources.

      • Trends & Networking Retail & Grande Conso - 29/06

        In a context of permacrisis where instability has become the norm, the inversion of the dynamics between brands and consumers adds an additional unknown to the equation: how can you build your strategy and preserve your business performance at a time when it is the customers who dictate the rules of the game?

      • Trends & Networking Cyber Sécurité - 04/07

        Cybersecurity has become a key factor in business performance and competitiveness. 

        What are the new risks associated with generative artificial intelligence?  Will AI change the nature of cyberattacks?

    • Become a partner
      • Digital Business

        Become a partner of the Digital Business ecosystem to enhance your expertise and engage with the decision makers of our community via 360° devices: events, professional meetings, brand content, benefit from the support of the trusted third party of transformations !

      • Sustainable

        Become a partner of the Digital Business ecosystem to enhance your expertise and engage with the decision makers of our community via 360° devices: events, professional meetings, brand content, benefit from the support of the trusted third party of transformations!

  • STUDIO & SERVICES
    • HUB LOFT - LOCATION
      • RENT OUR LOFT

        You want to organize a COMEX, a press conference, a seminar, a training, a hackathon, a digital breakfast with your team... The HUB LOFT opens its doors to you. With its ideal location in the heart of Paris, the HUB LOFT is a unique space of experience and exchange, a collaborative and friendly place to inspire form and connect.

    • HUB Studio Event
      • DIGITALIZING YOUR EVENT

        Succeed and amplify your online or hybrid events with the HUB Studio, over 200 events supported. The HUB Studio offers you a turnkey solution and customized features for all your event types.

    • Brand Content
      • BRAND CONTENT CREATION

        With 10 years of experience and the organization of more than 1500 events, the HUB Institute puts its editorial know-how at your service to increase the visibility of your events.

      • WHITE PAPERS

        Choose a series that includes an in-depth study and space to share your vision, explain your innovations, actions, key trends and references.

  • CORPORATE TRAINING & TOURS
    • Training
      • IN THE HEADLINE - IA GENERATIVE
        À la une - IA GENERATIVE

        An inspiring and concrete training to familiarize your managers and your teams with a revolution in the creation of textual, visual, audio and video content.

      • Metaverse Initiation

        Introduction to the challenges of the Metaverse for your brand. An inspiring and concrete training to familiarize your managers and your teams.

      • Sustainable

        Discover the HUB Institute's sustainable development training courses for COMEX and business departments, adapted to all stages of CSR maturity.

      • Keynote CES
        Keynote CES

        "Resilience" trends, in vogue since 2019, persist and are now spreading to all areas to make room for sustainability.

        Book our experts to inspire or update your teams or managers.

      • Keynote NRF
        Keynote NRF

        The challenges of sustainability also persist with trends around local commerce or engaged retail.

        Book our experts to inspire or update your teams or managers.

    • CORPORATE TRAINING
      • Masterclass

        1 to 2 hour sessions with powerful speakers to inspire and share with your teams

      • Innovation Day

        A multimodal day to stimulate your teams on digital, the future of work, CSR, Data, AI, the metaverse, marketing, e-commerce,...

      • PARCOURS

        Train your employees on your key themes

      • Digital Learning

        Encourage the development of hard and soft skills to better understand tomorrow's business

    • HUBXPERTS
      • HUBXPERTS
        HUBXPERTS

        A network of 500+ senior experts, selected by the HUB Institute, to solve your business problems in a fast and agile way.

    • LEARNING EXPEDITIONS
      • CES

        Discover the world's largest innovation show, the CES in Las Vegas with the HUB Institute's personalized learning expedition.

      • NRF

        Embark on the New York Retail Big Show with the HUB Institute with the HUB Institute's customized learning expedition. Retail tours, networking sessions with key players in connected retail and debriefing sessions.

      • Vivatech Explorer Tour

        Get the most out of your VIVATECH experience with a personalized tour of the show floor, led by HUB Institute experts.

      • SEE ALL

        Every year, the HUB Institute organizes executive trip & learning expeditions (trade shows & online). From Las Vegas to Shanghai, London to New York, find out more about our coaching offers and customized trips to the biggest international events dedicated to innovation.

    • Retail Tours
      • Customer Experience Journey

        The HUB Institute presents its Retail Tour offer. Customized tours to make the most of in-store experiences around innovative and strategic themes: Customer Experience and Service, Innovation & Digital In-Store, as well as the latest openings.

      • Parcours Innovation Digital in-store

        The HUB Institute presents its Retail Tour offer. Customized tours to make the most of in-store experiences around innovative and strategic themes: Customer Experience and Service, Innovation & Digital In-Store, as well as the latest openings.

      • Parcours Sustainability

        The HUB Institute presents its Retail Tour offer. Customized tours to make the most of in-store experiences around innovative and strategic themes: Customer Experience and Service, Innovation & Digital In-Store, as well as the latest openings.

      The HUB Institute presents its Retail Tour offer. Customized tours to make the most of in-store experiences around innovative and strategic themes: Customer Experience and Service, Innovation & Digital In-Store, as well as the latest openings.

    • EDUCATION
      • SCHOOL OF IMPACT

        The school of positive impact management and sustainable development

        Do you love the planet and people? Do you believe that a company should commit to a more sustainable model? That's what we believe at the School of Impact. We have created an educational program to help you become a manager of positive impact in business. Atypical and solid teaching, concrete immersion, network of contacts...

      • MBA DMB

        Discover the specialized MBA Digital Marketing & Business: the training to meet the new challenges of digital.

        Among the best MBAs and E-Business Masters, the EFAP Digital Marketing & Business MBA offers advanced training in digital marketing and communication and e-business.

  • About us
    • HUB Institute
      • About
      • REASON FOR BEING
      • Analyst
      • Books
      • Contact Us
    • Jobs
      • Our offers
    • In the media
      • Corporate News
      • Media Kit
      • Press releases
  • Newsletters
  1. Accueil
  2. Insights
  3. Nos derniers articles
  4. Enjeux métiers
  5. All our articles

Our articles Data, IT & IA

HUBFORUM

Data, IT & IA

HUBREPORT Apple - the big tech that is changing the world
  • HUBREPORT
  • Data
  • small data
HUBREPORT Apple - the big tech that is changing the world
MicrosoftFrance-IA
  • Digital Business
  • Data
  • hubday
  • Etude
Microsoft: from the first use case to the scale up
Club Med Meta
  • Digital Business
  • Data
  • hubday
  • Replay
Meta and Club Med : the signals’ resilience under the banner of performance and personnalisation
Web marketing Weborama
  • Digital Business
  • Data
  • décryptage
Thanks to contextual targeting, Weborama targets its internet users and respect their interests
Article-Fivetran-HUBDAY-Data-Victor-Lepoutre
  • Digital Business
  • HUBDAY Data & AI For Business
  • Data
  • Etude
Fivetran : 7 practical best-practice tips to conceive modern data stacks
Tribune-DashHudson-EliseNgobi-Vision-SocialCommerce-IA-HUBInstitute
  • Digital Business
  • Marketing
  • Data
  • hubday
  • Tribune
Future Vision: Using AI to Guide Your Brand’s Social Strategy
Adam Singolda, Taboola
  • Advertising
  • Cannes Lions
  • Entretien
Taboola: advertisers' response to the walled garden of Facebook?
HUB Institute

Contact HUB INSTITUTE +33 (0)1 84 79 28 40

Contact

Read HUB Institute reviews on G2
  • Insights
    • Our last posts
    • Our reports
    • White papers
  • Our services
    • Discover the Membership
    • Studio Event
    • Brand Content
    • Training
    • Retail Tours & Learning Expedition
    • All Conferences
  • Ecosystem
    • Digital Business
    • Sustainable
  • OUR NEWSLETTERS
    • A digest of personalized insights
    • The best of the Sustainable initiative
Suivez-nous :

HUB Institute, Digital Think Tank © 2023 Terms & Conditions  -  Legal Notice - Translated by LionBridge

With more than 7,000 participants in 60 events per year, 600 published contents, 120 member companies and 100,000 committed decision-makers, the HUB Institute, based in Paris, is the leading platform for accelerating digital and sustainable transformations.

Langue :

  • FR
  • EN