Content & Insights Director
Sandrine Matichard is the Content & Insights Director at HUB Institute.
Transforming the media with a both an editorial and business eye, she began her career as a journalist, then a marketer in mainstream media (L'Equipe TV, L'Equipe.fr, La Tribune, Libération, etc.), and finally as editor in the BtoB Strategies media department. She is now devoted to the editorial strategy, for brands or for the media: background, form, timeframes, multi-channel deployment, new concepts, etc.