Sandrine Matichard

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Sandrine
Matichard

HUB Institute

Content & Insights Director

Location address
Paris , France
Contact block

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Career

Sandrine Matichard is the Content & Insights Director at HUB Institute.

Transforming the media with a both an editorial and business eye, she began her career as a journalist, then a marketer in mainstream media (L'Equipe TV, L'Equipe.fr, La Tribune, Libération, etc.), and finally as editor in the BtoB Strategies media department. She is now devoted to the editorial strategy, for brands or for the media: background, form, timeframes, multi-channel deployment, new concepts, etc.

Last articles
Le nouveau mall Hudson Yards à Manhattan
  • retail
  • NRF
  • Trends

With the development of new retail, the physical point of sale changes function. It becomes at the

Amélie Oudéa-Castera, carrefour
  • The C-level Collection
  • retail

Weeks after the launch of Lab Carrefour in partnership with Google, the group director of E-commerce

Carlo-Ratti-ITW
  • Smart City
  • interview

Founder of the MIT Senseable City Lab in 2000, architect-engineer Carlo Ratti pioneered the use of