Recreating the intuitive online experience in stores

Nowadays, the connected store addresses two main goals: it helps deliver an optimal consumer experience and enables marketing teams to gather valuable useful data. Today, it is possible to acquire…

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Between physical and digital: the experiential locations that are redefining retail

In a context where customer experience is at the center of marketing executives’ preoccupations, brands have a desire to create stronger bonds with their clients. Web-to-store is a new development…

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Data & CRM

Live from DMEXCO: 3 Digital Marketing Trends to Follow for 2016

Suresh Vittal, Vice President of Product Marketing and Strategy for Adobe Marketing Cloud, highlights the three major digital trends that are going to impact enterprises and brands in 2016 for…

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