Lead the Next Economy : quelles visions et bonnes pratiques pour l'avenir ?

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Dossier spécial HUBFORUM 2021

La crise de la COVID-19 a poussé les entreprises à repenser en profondeurs leurs business models, leurs pratiques et leurs raisons d'être. Alors que la reprise économique s'amorce peu à peu, ces dernières doivent aujourd'hui relever un challenge de taille : celui de la Next Economy. Et sur ce sujet, le constat est clair : les entreprises qui deviendront dès aujourd'hui les moteurs de cette nouvelle économie qui performeront le plus demain.

À l'occasion du HUBFORUM 2021 "Lead The Next Economy", le HUB Institute et ses équipes vous proposent un condensé des visions et bonnes pratiques d'acteurs innovants.

L’interview Lead the Next Economy : Bastien Leal, Directeur Marketing et Communication, Hammerson France

Par : Guilhem Cadoret

28 juillet 2021

Temps de visionnage 02:53 min

Décideurs du retail, du e-commerce, de la banque-assurance, du tourisme, de l’automobile, des énergies… Ils partagent leurs inspirations, réflexions et activations pour toujours mieux repenser leur business post-covid et préparer avec succès leur stratégie 2022 ! Le HUB Institute vous propose la série “L’Interview Lead The Next Economy”, pour faire le plein d’insights, à quelques encablures du HUBFORUM 2021.
Pour ce 4ème épisode, nous recevons Bastien Leal, Directeur Marketing et Communication, Hammerson France.

Guilhem

Cadoret

Senior Content Manager

Guilhem coordonne l’équipe Content du HUB Institute. Évoluant d’abord aux relations médias chez l’annonceur (Assurances, Big Four…), Guilhem s’est ensuite épanoui en agence de communication éditoriale, 5 ans durant. Direction de projet, rédaction en chef, conseil… Guilhem met à profit sa polyvalence, avec un seul dénominateur commun : la passion du contenu ! Ressources humaines, affaires publiques et transformation digitale forment le tiercé gagnant de ses sujets de prédilection. Guilhem est...

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L’interview Lead the Next Economy : Julien Villeret, Chief Innovation Officer chez EDF

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Lead the Next Economy : quelles visions et bonnes pratiques pour l'avenir ?

L’interview Lead the Next Economy : Bastien Leal, Directeur Marketing et Communication, Hammerson France